More About Large Projects – Font Choices

Your printing project can invoke a mood, just like music.

Do you want casual? gingham-monkey

Or formal?

violin

The feel or mood of the piece can be dictated by a choice of font. The font is the type face used for content. You can call up a mood by using different fonts.  But beware, use of more than about two fonts in any publication can be distracting, not interesting.

Fonts are divided into categories: serif, sans-serif, script, calligraphic, and handwriting.

The most common serif font looks like this. plain-serif-fontHandwriting fonts can vary widely, but they intend to look like someone’s handwriting.

black-jack-fontScript fonts are frequently used on formal invitations. But for large amounts of text, they become difficult to read.

bixantiquescriptFor serif and sans-serif fonts, you have additional choices of appearance. Arial is a frequently used sans-serif font. Regular, narrow, italic, bold, bold italic, and black are some of the choices you can make.

arial_font_family

Not all of the choices are available in all fonts. But your print shop can show you the variety of choices available and help you make these decisions.

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Lyons, KS 67554
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