White Space

Constant noise, even music, can become tiring. You eventually need a little silence.

In music that’s called a rest.  8threst.jpeg  Even a short rest gives your ears a moment to define what you’ve heard.

In printing, we call it white space. We’ve all seen ads that were so full of pictures and text that it was hard to tell one thing from another.

White space gives your eye a rest and lets you see individual things, not just a mass of print.

For example:

WHEN EVERYTHING IS IN ALL CAPITAL LETTERS AND BOLD TYPE, YOUR EYE HAS NO PLACE TO STOP AND START WORDS OR SENTENCES.

When everything is in all capital letters and bold type,  your eye has no place to stop and start words or sentences.

Your eye sees the difference. Isn’t the second form is easier to read? The capitals and lower case are easier to read even if they are in bold type.

When everything is in all capital letters and bold type,  your eye has no place to stop and start words or sentences.

The same is true of pictures. If you have many pictures on a page, it’s harder to concentrate on just one.

crowded-pix

 

 

On this page, your eye doesn’t know where to stop and start. The photos seem  to blur into one another. The only rest you have is the sky behind the couple sitting on the beach. Notice how your eye goes there first. It is, essentially, white space.

 

 

 
open-pix

 

 

However, on the page to the right, you have white space to lead the eye from one couple to the next. And you have room for explanation, names, dates, places.

Or if these are photos of products you wish to sell, there is room for description and details as well as ordering information.

 

 

 

 

As you plan your large project, whether it be a catalog or a photo album or a children’s book, please consider being nice to your reader and leaving plenty of white space to rest the eye.

logo-2

214 West Commercial
Lyons, KS 67554
620-257-5138

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s