Media – Paper – 3

BrochuresWe talked about writing paper being 20# or 24#.  The heavier text weight papers, 28# and 32# are frequently used for posters and brochures.

They are light enough to fold easily without needing to be creased before folding. And they are heavy enough to create a light weight table tent when the ends are taped together. (Note the standing brochures in the photo to the right.)

These papers do not tear and fray as easily as the 20# and 24#. They handle heavy color on both sides without bleed through.

While most of these papers are smooth finished, we can still get linen in these weights. However, linen texture is not really the best for heavy graphics or photos due to the blurring effect of the texture.

Paper terminologies are fairly fluid. Some shops talk only about text stock or cover stock.  In this instance, when they refer to text, they mean anything from 16# to 32#.

Others will divide it more finely between writing paper and text paper, separating 20# and 24# as writing paper, then referring to 28# and 32# as text weight.

Choosing the proper paper for your job is just as important as the design of the message. That choice will be governed by the function of the document. Here are some things to consider:

  1. How will this message be delivered?
  2. How long will this message be pertinent?
  3. Does this document need to collect information?

How will this message be delivered?  Is it going into a larger mailing? Will it be handed out at an event? Will it be sitting on a desk or counter for people to help themselves?

If it is going into a larger mailing, you would probably want to use the lighter weight 20#, unless you are printing on both sides. Then you would want to use 24#.

If it is being handed out, you would use anything from 20# to 32#, depending on the impression you want to make. The heavier papers feel negligibly more important than the lighter weight ones.

If it will be sitting on a desk or counter for people to help themselves, you will determine the weight by how you want people to pick them up. If they are laying flat, you will want a lighter weight paper. If they are standing in a holder, heavier weight is your better choice.

How long will this message be pertinent? Is it a weekly sale bill? Is it a long term sign up sheet? Is it a membership form that will be used for a year or more?

A weekly sale bill can be printed on light weight stock. It will most probably be seen once and then discarded.

A sign up sheet needs to be printed on heavy enough stock to take the additional handwriting that will be done on it. The 24# will probably be satisfactory.

A membership form should be printed on stock that will stand up to filing for a number of years, minimum 24#.

Does this document need to collect information? If it does, you will want to determine weight of paper with the assistance of your print shop.

For example, if you have a program leaflet and want feedback of some kind from that program, your program can be printed on 8-1/2 x 14 paper, perforated 11 inches from the left edge and folded 5-1/2 inches from the left edge. You then fold the perforated edge to the left and tuck it inside the cover. The attendee can fill out the information requested on the perforated section and remove it to return to the organizer of the event.

Paper can do many things. The trick is knowing what you want it to do. Talk with your local print shop. It’s called customer service for a reason.

Remember, at DuMond Printing, business is personal.


214 West Commercial
Lyons, KS 67554



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