Camera Ready

There is nothing more disheartening than to have a client send us a “camera-ready” pdf for printing, and just when we get it printed, we get this frantic phone call.

“Have you started on our job yet? We need to make some changes.”

Sometimes these are substantive changes which can’t be helped. Like the major presenter for this event broke a leg and will be replaced by a different presenter. We understand those. But even in those cases, it is generally more effective to simply make a verbal announcement at the event or attach a business card sized notation:

Due to illness, John Smith will not be presenting as originally planned. Mike Brown has graciously agreed to fill this spot in our program.

This is a simple, cost-effective way to make the change. The announcement can even be printed on a small mailing label to avoid stapling or taping.

Typo Error Note Size.jpgOther times, the culprit is a simple typo or misspelling that has escaped notice through several proofs and proofreaders.

It happens.

We wish it didn’t, but it does.

Then you have a judgment call. Do we go through the expense of a total reprint? Or do we simply leave the error and let it go.

One printer I knew said “There are always people looking for an error. This was left deliberately for those people.”

If you are responsible for the printing, do the best you can. But cut yourself some slack. Nothing is ever exactly perfect.

No matter how much we wish it were perfect.

Remember, at DuMond Printing, business is personal.

logo-2214 West Commercial
Lyons, KS 67554
620-257-5138
sales@dumondprinting.com
http://www.dumondprinting.com

 

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