Visual Space

The human eye is a funny thing. It likes to see visual space as much as it does objects.  We addressed some of those issues in prior post.

When you are designing an information piece, be it poster or invitation, communication needs to be your main focus.  The piece should be clear and eye-catching.

Basically that means any graphic used should have a clear point of attention, preferably a single point that draws the eye.

Blocks of text can be broken into bullet points that also command attention

We have the best merchandise at the most economical price point with a life time guarantee.


  • Best merchandise
  • Most economical price point
  • Life time guarantee

Which will be easier to see and remember?

Or you might have a meeting notice:

Brothers and sisters of the Wrangler Saddle Club will meet at 7:00 pm on Thursday, July 19, 2018 in the High Society Meeting Room for election of officers.

As a centered list, it turns into:

Wrangler Saddle Club
Election of Officers
7:00 pm
Thursday, July 19, 2018
High Society Meeting Room


Most printed pieces are meant to communicate. Make that communication clear and memorable.

If you are unsure what will work, we have experienced designers to help you with your design.

  • Drop in: 214 West Commercial, Lyons, Kansas.
  • Call us: 620-257-5138.
  • Email:
  • Visit our website:

Your perfect communication piece is our best advertisement.

Remember, at DuMond Printing, business is personal.

logo-2214 West Commercial
Lyons, KS 67554



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