More About Design

Designing sales materials can be quite tricky.  There are several things you need to remember. One of those things is the Rule of Three. If you want your customer to use your product, find three benefits that he will gain by using the product. WIIFM should be your guiding principle. Your customer wants to know… Continue reading More About Design

Foundations

We are happy to work with clients who want to design their own printing projects. Most of the time this works well. However, there are some basic parameters that you will want to discuss with your printer (whether us or someone else) to reach the best outcome. Some of the products our clients use most… Continue reading Foundations

Summer Time

Summertime is special. Things seem to change – sometimes for the better – sometimes not so much. Summer seems more relaxed with time for fishing picnicking a cold drink on the porch visiting with friends wearing lighter weight clothing because the weather is nice gardening walking remembering friends near and far Remember when people wrote… Continue reading Summer Time

Promoting Your Business

If you are a local business owner, sometimes your largest problem is getting the word out about your products or services. That’s what promotional items are all about. We’ve all seen the pens with the name or logo of a business. Pens travel. You lay it down; the next person picks it up and carries… Continue reading Promoting Your Business