Next Wednesday is Valentines Day. People will celebrate love with cards to spouses, children, other relatives and friends. The merchant statistics for Valentines Day are staggering. According to ABC News for 2017 Couples will exchange 190 million greeting cards during Valentine’s Day, according to the NRF. Americans are expected to spend $1 billion on cards,… Continue reading Valentines

Electronic File?

As a general rule, if you are bringing something to the print shop, it’s better to bring the electronic file than a printed copy. There are exceptions, but this is generally the case. Most text programs give you the choice to save your work as a PDF file. PDF stands for Portable Document Format. Essentially… Continue reading Electronic File?

Revised Document Proofing

Frequently businesses and other entities, like cities and schools and civic organizations and service clubs, have a printed product that they revise from time to time. The product might be a membership list or an employee handbook. It might be revised annually or only when changes have occurred. In any document that is printed, revised,… Continue reading Revised Document Proofing

Back to Business

Well, the New Year Celebration has come and gone. Things are back to normal again. But we hope for a better “normal” than last year.  We hope to see fewer episodes of violence, hatred, and prejudice world-wide. We are four days into 2018, plenty of time to have forgotten or broken at least half the… Continue reading Back to Business


Eleven days and counting til Christmas.  11 – 10 – 9 – 8 – . . . Your Christmas preparations should all be completed by now. (Nice thought, but seldom accurate in my case.) At this point, it’s time to take stock of what you will be needing in the coming year. Stationery? Business cards?… Continue reading Countdown

Before You Go to the Print Shop – Part 4

Yay, hooray!  You have set up your project properly, with all the pages in correct order. Everything fits where you want it to go. But wait!  You’re not done yet. You need to print your project out in hard copy.   Sad fact #1: Every time you type something – anything – errors will creep… Continue reading Before You Go to the Print Shop – Part 4

Before You Go to the Print Shop – Part 2

Last week, we talked about single page projects and some of the things you need to decide before you take the project to your printer. Today, we’ll talk about multi-page projects. They come in various sizes and formats: The single sheet folded bulletin The multi-sheet saddle stitched pamphlet or magazine – no more than 9… Continue reading Before You Go to the Print Shop – Part 2