Media – Paper – 4

Cover stock is much heavier than text weight stock, but the pound numbers can be very confusing. Cover stock is figured differently from text weight stock, so a 67# cover is much heavier than a 70# text. You don’t need to concern yourself with those numbers. That’s what your print shop is for. You will… Continue reading Media – Paper – 4

Media – Paper – 3

We talked about writing paper being 20# or 24#.  The heavier text weight papers, 28# and 32# are frequently used for posters and brochures. They are light enough to fold easily without needing to be creased before folding. And they are heavy enough to create a light weight table tent when the ends are taped… Continue reading Media – Paper – 3

Media – Paper – 2

Our next topic is writing paper. This is the paper used for office copiers and printers, and for general writing purposes. It may be used as letterhead, although sometimes letterhead is printed on text weight paper. Writing paper is generally 20# or 24#. Most often it has a smooth finish for going through office printers… Continue reading Media – Paper – 2

Media – Paper

Paper: a simple word for a complex entity. There is a nearly endless variety of papers differing by weight and texture. All paper is made from drying a simple slurry.  But just as in any recipe, the ingredients make a difference. Some paper is made from fresh pulp, some from recycled paper, some have rag… Continue reading Media – Paper

Special Occasions

Our society seems to have moved into the electronic/internet age with a vengeance. Much of the communication that was done last century on paper has now moved to cyberspace. As with every pendulum, I expect it to swing in reverse. However, just as with the back swing on a Newton’s Cradle desk top toy, the… Continue reading Special Occasions

Questions and Answers

Many people call us with questions that they believe have simple answers, but they don’t have simple answers. A caller rings in asking, “Hi, how much do you charge for color copies?” Before we can answer that question we need to know several things. The first question we’ll ask is “what are you doing with… Continue reading Questions and Answers