The human eye is a funny thing. It likes to see visual space as much as it does objects. We addressed some of those issues in prior post. When you are designing an information piece, be it poster or invitation, communication needs to be your main focus. The piece should be clear and eye-catching. Basically… Continue reading Visual Space
There is nothing more disheartening than to have a client send us a “camera-ready” pdf for printing, and just when we get it printed, we get this frantic phone call. “Have you started on our job yet? We need to make some changes.” Sometimes these are substantive changes which can’t be helped. Like the major… Continue reading Camera Ready
Camera ready is a printers’ term that we used many years ago when we took photographs of pages to create a negative to burn on a printing plate. It means that the project came in perfectly sized and finished so all we had to do was take it to the dark room, snap the negative,… Continue reading Camera Ready
Money is a topic fraught with pitfalls. There’s either too much or not enough. The price of something is too high or so cheap that it’s not valued. Money is a sticking point with printing, too. Colored print is much more expensive than black print. When you are designing a printing project, you need to… Continue reading MONEY
When you plan to print something — anything, please consult with your printer about options and parameters before you set up your project. It is disappointing for someone to send us something they need printed by end of day today when what they have sent requires multiple adjustments. And might not look as good as… Continue reading Before You Set Up Your Project
As a general rule, if you are bringing something to the print shop, it’s better to bring the electronic file than a printed copy. There are exceptions, but this is generally the case. Most text programs give you the choice to save your work as a PDF file. PDF stands for Portable Document Format. Essentially… Continue reading Electronic File?
Yay, hooray! You have set up your project properly, with all the pages in correct order. Everything fits where you want it to go. But wait! You’re not done yet. You need to print your project out in hard copy. Sad fact #1: Every time you type something – anything – errors will creep… Continue reading Before You Go to the Print Shop – Part 4