Electronic File?

As a general rule, if you are bringing something to the print shop, it’s better to bring the electronic file than a printed copy. There are exceptions, but this is generally the case. Most text programs give you the choice to save your work as a PDF file. PDF stands for Portable Document Format. Essentially… Continue reading Electronic File?

Paper Finishes

So paper is just paper, right?  Well, the answer is yes – and no. We’ve already talked about weights and colors. Today we’ll look at different finishes. But first, lets look at the process. Paper starts as a slurry of cellulose fibers and water. This slurry is drained through a sieve-like screen to create a mat of… Continue reading Paper Finishes

White Space

Constant noise, even music, can become tiring. You eventually need a little silence. In music that’s called a rest.    Even a short rest gives your ears a moment to define what you’ve heard. In printing, we call it white space. We’ve all seen ads that were so full of pictures and text that it… Continue reading White Space

Mail Merge

“Oh, dear!  We have 200 invitations to send to this wedding, and my handwriting is no longer readable. With the onset of my arthritis, just the idea of handwriting 200 envelopes is painful.”   Don’t panic.  The print shop can help. They can set up a “mail merge” to address your envelopes. What the printer… Continue reading Mail Merge