Sending Files

Certain software programs do not play nicely with one another. What you have on your home computer when you create your document may not be something that your print shop uses. You can tell what you are using by the file extension after the filename. For example, your photo may be labeled “athelake.jpg” or “img-409010148-0003.jpg”.… Continue reading Sending Files

WWYPS Tips

“What is WWYPS?” you ask. Working With Your Print Shop (Most Effectively) To work with any business, it helps to know the parameters of what is and isn’t possible and how best to interface with your provider. Today’s tip: Visit with your printer about specifics BEFORE you design your project. First posted on Dumond Printing… Continue reading WWYPS Tips

WWYPS Tips – Balance

The human eye is a funny thing. It likes to see visual space as much as it does objects. Working in advertising I learned that white space – space free of text – is as important as the text. In fact it can either enhance or detract from the message. The same is true of graphics. Look at… Continue reading WWYPS Tips – Balance