Questions and Answers

Many people call us with questions that they believe have simple answers, but they don’t have simple answers. A caller rings in asking, “Hi, how much do you charge for color copies?” Before we can answer that question we need to know several things. The first question we’ll ask is “what are you doing with… Continue reading Questions and Answers

WWYPS Tips – Balance

The human eye is a funny thing. It likes to see visual space as much as it does objects. Working in advertising I learned that white space – space free of text – is as important as the text. In fact it can either enhance or detract from the message. The same is true of graphics. Look at… Continue reading WWYPS Tips – Balance