Media – Paper – 4

Cover stock is much heavier than text weight stock, but the pound numbers can be very confusing. Cover stock is figured differently from text weight stock, so a 67# cover is much heavier than a 70# text. You don’t need to concern yourself with those numbers. That’s what your print shop is for. You will… Continue reading Media – Paper – 4

Media – Paper – 3

We talked about writing paper being 20# or 24#.  The heavier text weight papers, 28# and 32# are frequently used for posters and brochures. They are light enough to fold easily without needing to be creased before folding. And they are heavy enough to create a light weight table tent when the ends are taped… Continue reading Media – Paper – 3